Here's a question most people get wrong: What is life insurance for? The common answer is “it pays out when you die”. And yes, that's true. But if that's all you think it does, you're sitting on a financial tool you've never fully opened. The most powerful benefits of a well-designed permanent life insurance policy have nothing to do with dying. They're available right now! Available while you're alive, healthy, building wealth, and planning your future. This issue of Insuron

Here's a question worth sitting with: if your business is your primary asset, what happens to your wealth if something goes wrong?